Our relationship with Penn, Schoen & Berland, leading strategic researchers, allows us to effectively source the consumer and customer insights integral to our work using data-driven, research-based insights to provide actionable recommendations. Our PSB team is experienced in the wide range of leading edge qualitative and quantitative research methods we utilize, across segments, industries and geographies. PSB is based in Washington, D.C. and is part of the WPP world-wide network.