“Much of the Xbox brand’s success can be attributed to Strategy First Partners. We’ve partnered strategically over the past several years to shape the Xbox brand from its inception through the next generation Xbox 360. Their solutions are extremely insightful and tightly focused. You could say they hit it out of the park. I say, they always hit a grand slam.”

Brenda Ng, Director
Worldwide Consumer Insights Microsoft
– Entertainment and Devices Division

“As we looked to leverage our early experiences with music into a more substantial and sustained commitment, the insights and recommendations provided by Strategy First Partners have proved invaluable in guiding our efforts.”

Geoff Cottrill
Vice President, Global Entertainment
- Starbucks Coffee Company

“Strategy First have been great strategic partners for helping to define and evolve the essence of the Nokia brand. They have worked with us on numerous projects including developing a compelling brand architecture and evolving our brand experiences strategy. They are 100% in tune with consumers and have a unique expertise in developing unique strategies for global brands. The partners are very experienced, insightful and a real pleasure to work with.

Keith Pardy
Senior Vice President
- Nokia Strategic Marketing

“If you're trying to reinvigorate your marketing strategy, you can't afford to choose another resource. I found Strategy First to be the only partner who can help you build a positioning that's differentiated, actionable, and powerful and, at the same time, affordable and practical.”

Beth Hirschhorn
Chief Marketing Officer
- MetLife

“I hired Strategy First to help us improve our return on investment for critical marketing initiatives on our core brands. It was clear to me that we needed to step back and get a fresh perspective, and we needed to have it fast.  Jim and Jerry developed a customized, robust approach to address our needs, and more importantly they helped us to implement it almost immediately. Their work has become a valuable part of our ongoing strategic planning process that we continue to use today.”

Chris Lowe
Chief Marketing Officer
- Coca-Cola North America

“Strategy First have been outstanding business partners.  I hired them to work on a key "sleep loss" project for P&G.  They provided very helpful new insights, a framework for how to address this challenge and strong case studies. Thanks to them, we are well on our way to mastery in this new approach and successful case studies of our own.  They did a great job of understanding P&G's needs, identifying external best practices and coming up with a strategic approach to addressing this issue and advancing P&G's marketing best practices.”

Lisa Hillenbrand
Global Marketing Director
- The Procter & Gamble Company

“Strategy First have a unique and very powerful approach to identifying compelling messaging strategies for brands, translating them into practical marketing ideas. And -- they do it fast, with a strong bias for action. At Timberland, this approach has enabled us to sharpen our brand positioning and direct our marketing initiatives going forward.”

Mike Harrison
President: CasualGear Division and Corporate Marketing
- The Timberland Company